PPC
Your guide to exploring hidden gems on Google, Meta and TikTok Ads. Stories and tips that inspire your performance marketing.
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Facebook Audience Overlap Explained + Ways to Avoid It
You’ve probably been there before: your campaigns are live, budgets are set, and you’re running multiple ad sets targeting what…
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How to Use Offline Conversions and First-Party Data in Meta Ads
You’re running Meta Ads. Clicks are coming in. Maybe even leads. But your actual sales? They’re happening elsewhere: on the…
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Meta Ads Learning Phase What Has Changed and How to Exit Faster
You launch a new Meta campaign. Everything looks solid, targeting is on point, budget is set, creative is ready. But…
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Broad Targeting vs Lookalike Audiences
Targeting used to be everything. You’d slice your audience into neat little segments, serve them ultra-tailored ads, and watch the…
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The Best Strategies for Facebook Retargeting Ads in 2025
You’ve already done the hard part. Someone saw your ad, clicked your link, or maybe even visited your product page.…
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What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Meta Ads used to be simple. You’d run a campaign, pick a lookalike audience, slap on a bold headline, and…
